A single intake point — Coupa Concierge — takes a request and does the coordination work instantly: pulling the brief template, checking brand guidelines, aligning data, and spinning up the production ticket. It’s built to solve collaboration across all of corporate marketing, not just design — carrying a project from first request through to finished, published work: intake, brand guidance, asset creation, review, and handoff, coordinated as one system instead of a chain of separate tools and manual handoffs. Specialized agents each pick up their piece against a shared brand knowledge system, and the work lands back with the right team, vetted and assigned, for human review. The operating principle: human gates, not human bottlenecks — approval points require judgment; routing, formatting, and consistency checks don’t.