Work at Kabam

As a member of the Kabam Marketing Team, I brought legends and heroes to life through visually impactful designs, consistently boosting game engagement. We utilized detailed game metrics to craft compelling stories and build brand awareness.

My impact by the numbers:

• Led marketing efforts for over 10 game titles, including The Hobbit: Kingdoms of Middle Earth, Fast & Furious Legacy, and Marvel Contest of Champions, in partnership with Warner Brothers.
• Successfully navigated multiple company pivots to adapt to the evolving mobile technology landscape, creating the best possible games for our audience.
• Contributed to a significant increase in company valuation, culminating in a $1 billion acquisition within four years.

Here are key areas I contributed to:

• Campaign Design
  Craft compelling design elements for marketing campaigns, spanning advertising, app store visuals, game art, web experiences, and promotional content. By uniting these components with a cohesive story, amplify the audience’s experience and create a seamless connection across every touchpoint.
• Advertising Strategies 
  Leveraging storytelling to forge emotional connections, immersing players in narratives that resonate with their gaming passions and aspirations.
• Design by Data
  Unlock the power to make informed creative decisions, transforming insights into impactful visuals that resonate with precision and purpose. Create frameworks of data learnings to continuously evolve strategies, enabling designs to surpass benchmarks and drive exceptional results.
• Social Media Content
  Create engaging visuals for social media platforms, such as Facebook and social game platforms.
• Branding and Identity
  Develop and maintain a consistent visual identity across marketing materials.
• Email Marketing Design
  Design and code templates for email campaigns. Worked to create new standards for email and also created a patent for custom email design based on mobile user experience. 
• Video and Animation
  Create game trailers, videos, and animations for digital marketing campaigns and social media.
• Website Experiences
  Design and evolve web experiences to amplify game storytelling and launch new games and features. 
• Product Packaging and Merchandising
  Design packaging and related merchandising materials for many games.
• Print Materials
  Design posters, business cards, and other print materials.
• UX/UI Collaboration
  Collaborate with UX/UI teams to ensure visual consistency and user-centered design.
• Cross-Functional Collaboration
  Work with game teams and leadership to align visual design with overall business objectives.