Work at Kabam

As a member of the Kabam Marketing Team, I brought legends and heroes to life through visually impactful designs, consistently boosting game engagement. We utilized detailed game metrics to craft compelling stories and build brand awareness.

My impact by the numbers:

• Led marketing efforts for over 10 game titles, including The Hobbit: Kingdoms of Middle Earth, Fast & Furious Legacy, and Marvel Contest of Champions, in partnership with Warner Brothers.
• Successfully navigated multiple company pivots to adapt to the evolving mobile technology landscape, creating the best possible games for our audience.
• Contributed to a significant increase in company valuation, culminating in a $1 billion acquisition within four years.

Here are key areas I contributed to:

• Branding and Identity
  Develop and maintain a consistent visual identity across marketing materials.
• Campaign Design
  Design elements for marketing campaigns, including advertising, app store design, game art, web experiences, and promotional content.
• Social Media Content
  Create engaging visuals for social media platforms, such as Facebook and social game platforms.
• Email Marketing Design
  Design and code templates for email campaigns. Worked to create new standards for email and also created a patent for custom email design based on mobile user experience. 
• Video and Animation
  Create game trailers, videos, and animations for digital marketing campaigns and social media.
• Website and Landing Page Design
  Design and update web experiences to amplify game storytelling.
• Product Packaging and Merchandising
  Design packaging and related merchandising materials for many games.
• Print Materials
  Design posters, business cards, and other print materials.
• UX/UI Collaboration
  Collaborate with UX/UI teams to ensure visual consistency and user-centered design.
• Cross-Functional Collaboration
  Work with game teams and leadership to align visual design with overall business objectives.