Work at Alfresco

• Directed a small team through a brand refresh, producing a new visual identity and compelling brand story.
• Oversaw the website build and created persona-driven digital experiences, tripling audience engagement.
• Contributed to a significant increase in company valuation, culminating in acquisition within four years.

Here are key areas I contributed to:

• Brand Strategy
  Crafted and implemented a robust brand strategy that established a distinctive vision and market positioning, leading to enhanced brand differentiation.

   

• Visual Identity
  Spearheaded the creation and management of a unified visual identity, ensuring consistent brand representation across all global marketing channels and communications.
• Campaign Development
  Directed the development of impactful campaigns, delivering compelling stories, persuasive messaging, and visually striking designs to engage a wide range of audiences across diverse platforms.
• Event Experience Design
  Designed and orchestrated immersive brand experiences for conferences and events, leveraging powerful narratives and engaging keynote presentations to inspire and leave lasting impressions.
• Video and Animation
  Oversaw the production of video and animation initiatives that elevated brand visibility, strengthened campaign efforts, and highlighted customer success stories through dynamic, engaging content.
• Website and Landing Page Design
  Led the strategic development and continuous refinement of website and landing page designs, enhancing storytelling and optimizing user experience to increase engagement and conversion.
• Social Media Content
  Managed the production of visually compelling content for social media platforms, driving increased engagement and strengthening the brand’s digital footprint across key channels.
• UX/UI Collaboration
  Worked closely with UX/UI teams at the executive level to ensure seamless visual integration and user-focused design, delivering product experiences that align with brand vision and business objectives.
• Cross-Functional Collaboration
  Collaborated with senior leadership and cross-functional teams to uphold brand cohesion and ensure alignment with broader organizational goals, driving synergy across marketing, product, and sales efforts.