Build a brand people believe in, not just buy from.
Me.
Strategic creative and brand leader with over 25 years of design, branding, and content experience, including over 15 years leading teams in high growth, tech driven companies. I build end to end brand ecosystems, scale in house creative studios, implement design systems, and deliver storytelling that connects across digital, physical, and experiential touchpoints. With a bias for action and a proven record of turning complex ideas into iconic brand experiences, I drive growth, trust, and category leadership. My background across B2B, B2C, and agency environments brings a holistic perspective to how brands connect, scale, and create measurable business impact at the intersection of storytelling, technology, and creativity.
Core Competencies
Creative Leadership, Organizational Design & Team Culture that inspire performance and innovation
Brand Strategy, Narrative Development & Market Positioning that drive differentiation and business growth
Global Campaign Development & GTM Alignment that accelerate awareness and pipeline impact
Digital Experience, UX & Web Innovation that enhance engagement and conversion
Integrated Marketing, Storytelling & Content Strategy that connect brand purpose to measurable results
Design Systems, Governance & Scalable Production Models that increase efficiency and brand consistency
AI-Enhanced Creative Workflows & Emerging Technology Adoption that expand creative capacity and agility
Data-Driven Insights, Measurement & Creative Performance Optimization that inform smarter creative decisions
Executive Influence, Cross-Functional Alignment & Collaboration that translate vision into value
Brand Strategy
Design & Interactive
Video & Multimedia
Creative Strategy
Team Building
Keynotes
Leadership
Storytelling
Strategic Communications
Digital Strategy
Data Driven
Social Media
Featured Projects
Brand Sponsorship: Akshay Bhatia Commercial - Shanked It
Inspire Conference: Opening General Session Video: Limitless
CoupaTV Series: AI @ Inspire Conference
Company Work Showcase
My Journey
Companies
Coupa
Hyland/Alfresco
Kabam
Imigent Media
My experience
Inspire. Learn. Grow.
The ability to inspire others, coupled with an unwavering commitment to continuous learning and growth, serves as the cornerstone for unlocking boundless potential and pushing the boundaries of imagination.
"Think Bigger" - Tony Hsieh. Staying on the pulse of design and industry trends is indispensable, but equally crucial is the continual exploration of cutting-edge technologies that can propel us forward into unprecedented realms of innovation and awe.
"Marketing is no longer about the stuff that you make, but about the stories you tell." - Seth Godin. Authentic human connections are vital for a brand's success, and storytelling is the bridge that weaves narratives, resonating with emotions and experiences to deepen the connection with the audience.
"Always deliver more than expected." - Larry Page. Pushing boundaries is only possible through the implementation of robust processes and scalable tools, fostering a dynamic environment that not only meets but consistently exceeds the demands of innovation and efficiency.
Creativity, Inc.
"Overcoming the Unseen Forces That Stand in the Way of True Inspiration." A great book by Pixar co-founder’s on leadership.
Animation Evolution: What is a Lottie?
A Lottie is a JSON-based animation file that is small, works on any device, and can scale up or down without pixelation. No way. Yes way!
IDEO U
IDEO U is an online school that equips you with creative problem-solving skills and leadership mindsets to stay resilient in our fast-changing modern world.
Trapcode. Next Level VFX
Particle simulations and 3D effects for motion graphics and VFX to bring your animation game to the next level. One of many great tools provide by Maxon.
Start with Why
How Great Leaders Inspire Action. Simon Sinek has great perspectives and ideas on creativity and foundational skills to make you think.
Design Tools: Material 3
Great experiences, come from great design. Google's Material Design System is a great resource to help create and build amazing experiences.
Reach Out
Feel free to reach out and let’s connect for a creative chat or something enjoyable to spark inspiration together!
P.T. Schroeder
Innovation-Driven Creative & Brand Leader