Let’s focus on what truly matters—what matters to your business, your team, and most importantly, your customers. What do they value? What inspires them?

I believe the key lies in uncovering these answers and aligning them with solutions that bring their vision to life. It’s about crafting compelling stories, immersive experiences, and striking visuals that spark excitement for the future. Done right, this ignites action, fuels passion, and inspires people to achieve more than they thought possible. This is the essence of strong creative leadership, and it’s what I bring to my teams.

With experience across B2B and B2C markets in both in-house and agency settings, I bring a global perspective to brand and creative strategy. From leading large campaigns and event experiences to driving full-scale rebrands, I specialize in crafting strategies that connect and inspire.

As Senior Director of Creative Services at Coupa Software, I lead a high-performing team dedicated to delivering exceptional creative work that drives measurable impact. At the heart of it all, my passion is simple: to harness creativity, brand strategy, and design to create lasting impact. Goosebumps? That’s just the beginning.